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Online Business Marketing Today

Online Business Marketing - Reasons People Shop Online

Author : Karen Wehlre

Learning how and why people shop online helps you improve your online business marketing. Here's how you can offer maximum satisfaction for your customers.

Why People Shop Online

1. Quick, easy shopping on their time.

No need to rush home from work, bolt dinner, drop kids at Grandma's, then zip to the store before it closes. No need to watch out for traffic morons, road construction or weather situations.

2. Ease of comparison shopping.

A few mouse clicks reveal which model bread machine best suits her needs, what it costs and who has the best price. She might even find a coupon code.

3. Can find obscure items.

Not everyone wants an easy-clean-up black juicer with a retro look and whisper mode (is there such a thing, really?) but if ANYONE has it, it can be found online. In a physical store near her? Not likely. Your info-product? Only online.

Drawbacks in Shopping Online

1. Can't see the item in person. 

2. Can she trust the seller? 

3. Beware shipping costs. 

4. Check return policy.

Tips for Better Online Business Marketing

The good news is your online business stays open 24/7, rain or snow and parents can shop in a few moments during the day or after the kids are in bed.

Make it your business to know what your competitors sell, their prices, shipping and how you stack up against them. If you can't offer the lowest price, make sure you have free shipping, or provide such an extra-quality products or service that your ideal customers discover you have just what they need or want, with no drawbacks.

If you sell obscure items, make sure your keywords lead your unique-needs customers to your business.

Overcome All Drawbacks

Provide excellent photos and detailed sensory descriptions of your products or services, so your customer can almost experience it.

Banners that certify you as a trustworthy business, testimonials from satisfied customers, super-secure bank or credit card transaction processing and your money-back guarantee can all soothe worried souls.

Be up front about your shipping. If you offer physical products and free works for you, it's a great draw. Make a user-friendly return policy where you can. Offer an 800 number or email in case of trouble.

Point out the ease of shopping with you at any time of day or night, spell out how it's an instant download or how quickly you ship, and remind them how your product stands out from the rest.

Your online business marketing attracts your ideal customers, gives them what they want and makes them feel welcomed and cared for.

Remember, you run an online business for greater income and fun. Click for tips on building business relationships so your customers stick like Velcro.

Indonesian Restaurant Marketing Tips

Family Restaurants Marketing in Indonesia

7 Tips For Operators

By : Ghani Kunto is a Co-Founder of YouthLab Indonesia

There's an Indonesian proverb that goes: "Ngepul ora ngepul, yang penting ngumpul." It can be loosely interpreted to mean that Indonesians value family above anything else. Banking on this, casual-dining restaurant chains targeting families opened their doors in Indonesia. Yet, many of them found floundering revenue and diminishing market share.

Family restaurants are supposed to be places where families go to eat. Some restaurants were finding that less and less families were eating there. In fact, there seemed to be less people eating there in general.

Is this really the case?

Here's my personal take on the case.

1. Calling yourself a "Family Restaurant" won't make families come to your restaurant

The successful family restaurants in Indonesia do not call themselves family restaurants. Restaurants that successfully attract families do not have pictures of families eating, or a playpen, or a kiddy menu, or a sign that says "family restaurant." What they do have are actual families sitting down and eating.

In Indonesia, these restaurants could be places that offer traditional Sundanese or Padang food, or Japanese food, or most likely, Chinese restaurants that focus on seafood. They all offer food that slightly exceed diner's expectation, price that's a bit expensive but still falls within the reasonable range, and long tables.

It's about providing good food-nothing too "unique" but special enough that you want to share it with your family-and it's about providing a way to easily share it-like big enough tables and menu items designed to be eaten by more than 2 people.

It's not about being a family restaurant. It's about being a restaurant good enough to take your family to.

2. Worry less about costumes, worry more about what's inside them

This goes with the above point. When eating out as a family, Indonesians go out in groups of 4 to 12 people. Gimmicky costumes add no value. Quick, excellent service does. Amusing the kids is nice, but what we really want is to be served without waiting, the order to come out quick and correctly, the highchair to be provided without asking, and someone to hold the door while I help my elderly grandmother up the stairs.

3. Sell to the one paying the bill

The youths of Jakarta spend around USD$ 2.12 billion per month on eating and hanging out. Compared to their adult counterparts, they eat out with more friends, and they eat out more often. Enticed by this, some family restaurants started making their decor more hip, cool, and "younger."

Resist this temptation!

The youth market, especially in Jakarta, is a whole different ball game. They speak a different a language, through a different medium, about different things than the adults. You've been learning the language of the parents, and now you want to learn a whole new set of language to sell to the younger group with the risk of losing your core customer group? Stick with your strength, old man.

4. Father pays the bill...

Prices should not exceed Rp.60,000/per person (including drinks). If you're running a marketing campaign together with credit card companies, choose a campaign that's most attractive for the father.

When the bill comes, give it to the eldest man at the table.

5. ... mother chooses the menu...

Menu should contain healthy items (beyond just salads). No alcohol-90% of the population is Muslim after all. When it's time to choose what's on the menu, waiter should consult the mother.

6. ... kids have veto right in restaurant choice

A teenager is 10 times more influenced by his peers than by his parents, according to a study in the beginning of this year. You risk being vetoed out if there's a chance the teenager would be ridiculed by his/her friends. So, again, as a family restaurant, you can attract more teenagers by being "more adult."

7. Go local

Know your neighborhood. Support local causes. Engage in community discussions.

Take a page from Subway, who used hand written signage to empathize with a community going through a rough patch of recession, and end up increasing profits by many folds.

Indonesia's restaurant market is still fragmented. With enough gumption, opportunities are still abound eatery brands to rule a niche. The family restaurant niche is still wide open for domination. Avoid the pitfalls, and you'll find yourself with enough marketshare to chew on for years to come.

Kriteria Wanita Soleha

Catatan MazNoer- Ciri-ciri atau kriteria wanita soleha. Istimewanya seorang Wanita :

Kaum Feminis bilang susah jadi wanita, lihat saja peraturan dibawah ini :
1. Wanita auratnya lebih susah dijaga (lebih banyak) dibanding lelaki.
2. Wanita perlu meminta izin dari suaminya apabila mau keluar rumah
tetapi tidak sebaliknya.
3. Wanita saksinya (apabila menjadi saksi) kurang berbanding lelaki.
4.

Cara Mendownload Video youtube.com

Kalau kita ingin mendownload video- video dari youtube.com, Ada beberapa free software yang bisa dilakukan untuk mendownloadnya. Caranya adalah :
1. Tulis " youtube downloader " pada browser anda. Atau klik disini.
2. Instal software tersebut
Setelah semuanya terinstal dalam komputer dengan baik, 
3. Copy link video dari halaman youtube yang ingin anda download kemudian paste di halaman software

Why Local Business Companies Often Fail?

Local business companies sometimes get conceited with their business strategies and avoid application the internet. What they abort to apprehend is that the bounded demographic can change and with that change comes a new or altered attitude of the consumer.

If bounded businesses aren't demography advantage of the internet for commercial purposes they will absence out on some business. And if they aren't befitting up with avant-garde technology they can aswell bound abatement abaft their competition. These are accepted mistakes generally fabricated by baby business owners.

I've apparent companies that accept acutely invested added and placed a college accent on technology than they did on their people. And I've been in businesses that accept admirable humans alive there but are clueless about avant-garde technology.

It's like abounding things in life: it's generally best to be about in the average than too far larboard or too far right. As a baby business today, you accept to accept abundant advisers and accumulate up with benign technology.

Keeping up with avant-garde technology can be ambagious though. Trying to amount out what computer systems and software are a lot of beneficial, in accession to a buzz arrangement best ill-fitted for your needs, can be overwhelming.

Perhaps the bigger breadth of advance for a lot of baby business is in utilizing an online website for business purposes. The internet can be a amazing accessory of castigation if acclimated correctly. Here are a few examples of internet mistakes frequently fabricated by bounded business companies:

1. Putting up a website and again not managing it. It has to be added than an online brochure. It's acclimated a lot of finer for two-way communication.
2. Substituting a blog for a website. Any business buyer austere about their business will not acquiesce an "online journal" to yield the abode of an absolute website.
3. Not tracking cartage to the site. Not accession advice about who is visiting your website could be the aberration amid experiencing huge advance and failing.
4. Not demography advantage of seek engine optimization. Successful online businesses accept this, but abounding acceptable brick and adhesive business are accident barter larboard and appropriate because they don't.
5. Not application a able email at your domain. Once you've registered your URL, you charge to activate application the email abode for that area for all business purposes.
6. Focusing too abundant on the website's architecture and not abundant on the content. The added accordant pages of agreeable you accept the bigger the website will accomplish admitting its design. Don't get me wrong, a nice professional-looking website is important but your time and money should be spent on the content.

Local business companies accept to yield advantage of today's technology in adjustment for their business to not alone compete, but to aswell survive. A able focus should be placed on how you can advance your website to abound your business.